Filling the gaps between fragmented systems.
One place where your whole media budget gets optimized.
09:02 Read: TTD report, DV360 report, Roku IO, Cint status
09:04 Found: frequency above cap on 2 publishers, pacing +11% on DV360
09:05 Proposed: move $42,000 to The Trade Desk, hold Roku Ads direct deal
09:31 Approved by M. Duval · Deployed to 3 platforms · Logged
Olyzon's agents weigh content, audience, outcome and price signals, from your own data and the open market, and rank the genres, programs, channels and dayparts that fit your objective and KPI. One score for context and audience, and weeks of fragmented research become one activation-ready plan.
Today, plans get cut down to what a team can manage by hand. With Olyzon agents operating across the whole buy, the ambitious version runs as written, with nothing simplified to fit the workload. The strategy stays yours. The assembly is the agent's.
Keep the DSPs, SSPs and direct deals you already use. Olyzon connects and coordinates them from one place, on the seats and workflows you already run.
Every campaign makes the next one sharper. The more outcomes its agents read, the more precisely they call what will perform, without locking you into a closed ecosystem.
Plan, activate, measure and reallocate through one workflow, so your team can spend less time operating and more time deciding.
Olyzon's planner agent weighs content, audience, outcome and price signals, from your own data and the open market, and ranks the contexts, placements and sellers that fit your objective and KPI. One score for context and audience, and weeks of fragmented research become one activation-ready plan.
Less time building the plan.
More confidence in every decision.
Olyzon's trader agent translates the strategy into the structures each seller supports, then activates it through your seats, walled gardens, insertion orders and the sellers who answer by email. Every line lands in the same campaign.
Your strategy stays intact from plan to execution.
As results come in, Olyzon's agents identify the sellers, contexts and placements driving performance and propose the move while the campaign is still live. Every action that touches money is approved by a person: move by move on the approval card, or once, through the rules you set.
Put more budget behind what works, while it still matters.
Olyzon's analyst agent connects media delivery to attributed sales, brand lift, incremental reach and other business outcomes from the measurement partners you already use, showing which sellers, contexts and placements drove results, in a report your client reads.
Measured against outcomes. What worked feeds the next plan.
The next move starts with what the last one proved.
A named Olyzon lead connects your seats and sellers, sets the rules with you and is there for the first campaign.
Media and product specialists who shape the agents to how your agency works: your rules, your rate cards, your reporting, the seller no one else has connected. Your team runs the campaigns.
How onboarding worksOlyzon's team operates the campaign in your workspace, under your rules, with the same report. Take it back whenever you decide.
Managed by OlyzonFor agencies whose plan has more sellers than the team has hands, and who defend that plan to a client. And for the brands who want to see what that plan bought.
Run the plan you sold, as written, across every seat you hold and every seller who takes an email. Your commercials, your seats and your client relationship stay yours.
For agenciesSee what your budget bought, in the same workspace your agency runs, or let Olyzon's team run it for you until you build your own.
For brands
We have recently decided to integrate Olyzon into our marketing strategy. This solution captures the audience's attention in an immersive and engaging environment with precise targeting, while providing detailed insights to measure the effectiveness of our advertising investments.
PMG is always looking for ways to make media investment work harder for our clients. As the largest independent buyer of TV, streaming is a key focus for us at PMG. We understand the market intimately, and work with select partners that help us push the boundaries for our clients. We found immediate value in their resonance scores - which help us to understand the context of a program, and how that aligns to the brand's brief and creative. We're excited about the partnership, and look forward to partnering more closely this year.
Whether in terms of targeting or formats, the innovation brought by Olyzon immediately won us over. We were among the first to test the solution, and the results met our expectations!
With Olyzon, campaigns deliver what matters most: measurable business impact and sustained media performance. A decisive advantage in an era of smarter, more accountable marketing investments.
At Good Apple, we're always looking at smarter, and more effective ways for our clients to invest in media. There has been a sharp increase in CTV - from both a consumer time spent perspective, and also a brand perspective. It was important for us to evaluate the market, and to find the right partner to help us capitalize on the channel - specifically to deliver the transparency and creative experiences that are adapted to context to drive the outcomes that our clients deserve. Olyzon has been instrumental, and we look forward to continued partnership next year.
Olyzon’s resonance scoring helped us develop a tailored CTV strategy centered on content featuring Nicole Kidman. This allowed us to extend the campaign’s existing talent association into highly relevant viewing environments in a way that felt natural and contextually aligned.